We know for a fact that 1 in 5 people now find their partner through online dating which has changed the game of the way we date. The bars and singles clubs are now turning out to be ancient and a too much of an effort whereas online dating can be done at the comfort of your own home.

However, bear in mind there are disadvantages and advantages to this method of dating and you should be aware of the pitfalls that can nab unaware folks.

One of the most common problem, is that many folks immediately conjure up an image of the other person when they start communicating through online dating. They assume that whatever is in the profile is accurate and true. Do not fall for this trap especially women because lurking behind that smile in the profile photo could be another person altogether.

Their aim is purely to prey on individuals with the intention of laundering money and other matters. However, this is not to say that online dating is not the way to go, by all means it’s the best platform and you will need to persist and be on the look out just as you would if you met a stranger.

Free dating sites are now coming out strong on the internet and driven much by the end user who in these days can afford to be very picky. As a result the services offered by free dating sites are only just getting better.

Some of the features that you are likely find on these sites include fully featured chat, nudges just like facebook, uploading unlimited number of photos, photo management system and much more. These make free dating sites a good choice for singles who are looking to find their soul mate and partners.

You don’t have to rely completely on the paid subscriptions based site, because free dating sites does have it all. With unlimited ability to send messages and a growing fan base it’s a good decision and especially good for your pocket.

Based on our previous post regarding the differentiation of the two key phrases, we understand that the issue arises from the systems (computers) handling of the reserved character ‘%’ which has been used as a reserved keyword in most databases and indexing.

Here is a good tip, whenever using the keyphrase that you are typing has a % symbol in it. Make sure that the returned results from the search engine actually highlights the % within each of the snippets (ie. each of the organic listings). Also, make sure to type the keyphrase without the symbol which should return pretty much the same data sets and still point to the % within the snippets.

As an example, if you are searching for each of those keywords ie. ‘100% free dating sites’ and ‘100 free dating sites’, I am happy to say that Google and other search engines have assumed the latter to have the same meaning as the former. However, for those who are actually looking for 100 free dating sites will have a problem.

Continuing on our previous discussion of why the percentage symbol ‘%’ is treated differently in the case of search engine results as compared to say Adwords data output, it’s because of the way databases handle ‘%’

Usually, the ‘%’ is a reserved letter used for many sql statements in databases and the problem happens when this character is stored within the same phrases. Some indexes or databases can handle this well by circumventing the problem by wrapping other characters around the % symbol such as an apostrophe. However, in other cases the information is not stored or stripped as the case maybe to avoid this problem altogether.

However, the last option does not help the problem and in such cases may store erroneous data as a result of stripping away the % symbol.

It is really up the engine to decide how to operate on the meaning and definition of each of the phrases ‘100% free dating sites’ and ‘100 free dating sites’. In the case of Adwords, the shortcut has been take to delimit the % symbol and therefore does not show up in the result sets.

I have recently found that by doing some keyword analysis on the search engines for dating related information, that Google and other search engines have a hard time deciphering the ‘%’ in their keywords. I will try to explain why this is so.

If you go to Adwords keywords tool, you will notice that when you type in ‘100% free dating sites’ into the box, the displayed results do not reveal anything with those keywords. It’s almost as though the % symbol was not understood and therefore dropped from the related list of keywords results. Instead you will find keywords such as ‘100 free dating sites’, ‘100 percent free dating sites’, ‘100 free online dating sites’ and so forth.

This clearly implies that the % symbol is not recognized. The question is what are you going to make of the keyword that you type into Google or other search engines.
The simple answer the returned results are accurate when you do type those keywords into the search box. So, why not Adwords?