Continuing on our previous discussion of why the percentage symbol ‘%’ is treated differently in the case of search engine results as compared to say Adwords data output, it’s because of the way databases handle ‘%’

Usually, the ‘%’ is a reserved letter used for many sql statements in databases and the problem happens when this character is stored within the same phrases. Some indexes or databases can handle this well by circumventing the problem by wrapping other characters around the % symbol such as an apostrophe. However, in other cases the information is not stored or stripped as the case maybe to avoid this problem altogether.

However, the last option does not help the problem and in such cases may store erroneous data as a result of stripping away the % symbol.

It is really up the engine to decide how to operate on the meaning and definition of each of the phrases ‘100% free dating sites’ and ‘100 free dating sites’. In the case of Adwords, the shortcut has been take to delimit the % symbol and therefore does not show up in the result sets.

I have recently found that by doing some keyword analysis on the search engines for dating related information, that Google and other search engines have a hard time deciphering the ‘%’ in their keywords. I will try to explain why this is so.

If you go to Adwords keywords tool, you will notice that when you type in ‘100% free dating sites’ into the box, the displayed results do not reveal anything with those keywords. It’s almost as though the % symbol was not understood and therefore dropped from the related list of keywords results. Instead you will find keywords such as ‘100 free dating sites’, ‘100 percent free dating sites’, ‘100 free online dating sites’ and so forth.

This clearly implies that the % symbol is not recognized. The question is what are you going to make of the keyword that you type into Google or other search engines.
The simple answer the returned results are accurate when you do type those keywords into the search box. So, why not Adwords?

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