<<< Previous

The option for marriage search fetches the profile through its internal matching system. In the username search you can search by username if you know the name in advance and other options like my city user where you can search by specifying the city name and distance.

Messaging

Here is the heart of any online dating site. The messaging feature lets you connect to a person whom you found through the search or in other ways. Plentyoffish has messaging features like sending quick message, email and sending gifts. Sending gift is not a free feature of the site and requires an upgraded account. This will cost $10 to $38 and give you credit point from 100 to 500. User can do many things with these credit points like purchase gifts, use Break-the-Ice activity and can see the status of a sent message. This site lack an IM feature.

Other Features

Website has basic features like forum. PlentyofFish has some innovative features like MeetMe and Chemistry.

Next >>>

Tags: best free dating site review, PlentyofFish.com, pof, singles free dating sites review, teenage dating sites review, top free dating site review

<<< Previous

The MeetMe feature where the website matching system suggests you match with a Yes, No or Maybe option. This was you can show the level of interest you have about the profile and may help to improve the automated matching system of the site.

Chemistry is the feature which has been created in the form of tests that comprises of 45+ questions that covers your personality, habits, lifestyle, your style of working, kind of person you want and your leisure time activities.

Based on these sets of data, the website calculates your score (this is visible with profile) and this score can help you to get more accurate searches.

The feature like Help is where all your website and account related queries can be submitted.

Member Base

The website has huge member base with more than 8 million user visits every year. One of the good aspect of this site is that members range from in age groups from 20’s to 60’s. This make it hugely poplar in all age categories and is also a result of the high unique visitors that this site enjoys.

Next >>>

Tags: best free dating site review, PlentyofFish.com, pof, singles free dating sites review, teenage dating sites review, top free dating site review

<<< Previous

Longevity

The test for longevity cannot be measured in a few hours or in one day; we need to spend more time on this site to find out the kind of responses one can expect from other members and hence the success rate.

This time I spent was approximately 2 days to see what responses I get from other people on the site. Honestly, the member base of this site is so large that one can expect some kind of response from other members on the site. However, having read some feedback from other members using the plentyoffish.com website, there have been mixed feelings as to the clientele of this site. Since this site caters to an audience where free is the in-thing, it will no doubt attract a mixed bag of crowd.

Scores

Ranking Statistics

The website generates more than 8 million visitors each year and out of those 60% of the visitors are unique and the number of unique visitors appears to be increasing at a rate 0.6% in last 3 months.

Next >>>

Tags: best free dating site review, PlentyofFish.com, pof, singles free dating sites review, teenage dating sites review, top free dating site review

<<< Previous

Website has been ranked fairly high in the Google rankings and holds the 69th spot and beating off most of the other popular dating sites.

Conclusion

Look and feel of the site is not quite eye catching and I give a thumbs down for visual aesthetics. Registration is not at all a complex process and can be finished in under 30 seconds. Customizing a profile which is a feature offered by pof is available to those with activity points which requires an upgrade. Though it requires an upgrade for the advanced features, the site is usable to all users without payment ie. sending and receiving messages with other members of the site.

Email privacy of the site has also been taken care of fairly neatly.

Searching a date has been well thought out and is backed up by the chemistry test which tries to find you a more accurate match.

Messaging comprises of email and quick message but lack feature such as an IM. The website has a very good feature in the section of ‘chemistry’ where you can test and expresses yourself in a more complete way. A good member base with high Google ranking makes this site a worthy visit for all you simpletons out there.

-The End-

Tags: best free dating site review, PlentyofFish.com, pof, singles free dating sites review, teenage dating sites review, top free dating site review

Article Subject: IAC 4Q revenue up with online ad, Match.com growth

Article Link: http://www.bloomberg.com/news/2011-02-02/iac-4q-revenue-up-with-online-ad-match-com-growth.html

Website: http://www.match.com/: http://www.chemistry.com

Dr. Dato’s Brief:

It’s no surprise that online dating business is still booming judging by the figures quoted in this article for match.com.

Match.com along with Chemistry.com is owned by IAC and they have been doing a very good job of it. Since inception over a decade ago, match.com has continued to rise in the category of paid/subscription based dating service. All thanks to us single folks out there.

This quarter the dating unit of IAC which includes Match.com raked in a whopping revenue of $108 million dollars with a subscriber base of 1.8 million users.

Just out of interest IAC happens to own numerous well known brands such as Ask.com, Dictionary.com as well as Evite.com, Gifts.com with the last two being sold in the past year.

Match.com - raking it in with 1.8mill subscribers

-End

Tags: match.com, Paid dating site