You may have come across the term ‘white label dating’ and never really understood it’s meaning or significance. When you visit many of the online dating sites around today, you may be using one of these ‘white label dating’ sites without knowing.

The concept originally came to fruition about 6 years ago when a humble company in UK found a niche in all the dating sites that were currently out there. Following extensive studies they discovered that most of these start-ups not only lacked start-up funds but also lacked the knowledge in marketing and the service follow up with it’s customers such as payment, support etc.

They offered a solution that allowed these sites to maintain their identity while they worked on the backend providing the necessary backend support where it was needed for a percentage of the earnings. Of course you get to maintain your identity but they also do the marketing for you since its in their interest to also market the site for you so they can get more earnings.

Think of this as a big affiliate program in much the same way as Travelocity, Expedia or Orbitz hosts all the mini-hotels through their portal site to push bookings but for dating sites it would be subscriptions.

white label dating has had much success in recent times with their unique models

Tags: dating affiliate programs, helping dating site owners, white label dating

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