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Login & Customizing Profiles

For login you need your email and password.

After login the site page does not show any changes except that, you will see your first name flashing at the top to indicate that you are logged in.

As this site is a trimmed down version of the normal dating site so you will not be able to customize your account information or any other information for that matter.

Browse & Search Feature

The site has many things that you will enjoy browsing and these icons are conveniently placed at the top as mentioned previously.

The ‘Social Center’ is the section where you can read the blogs and forums and also contains the author’s blogs.

In ‘Your Money’ section you can find various options from which you can calculate your money for tax, mortgage, home equity funds etc. and can also view some insurances, personal finance, and retirement schemes and even ask the money usage.

As the name suggests, ‘Health & Fitness’ is the section where you can get health alternatives, tips about health and wellness, medical conditions and information about the procedures and tests. You can also ask the experts about your health and fitness.

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‘Lifestyle’ section gives you tips on beauty and fashion, recreation after 50, how to become a techie after 50 and travel information.

The ‘Companion’ section helps you in finding your partner for the next session in life and in this you can find dating options, something about real life and also you can find a companion.

‘Your nest’ section talks all about your home and if you wish to sell your house then this section maybe useful to you.

This section also tells you about the active living, senior living tips and you can also find the senior housing society here or a contractor who will build a beautiful nest (home), for you.

Some senior people don’t like to rest and for such people the next section i.e. ‘Your work’ has been designed to cater for this.

In this you can hunt for a job, the workplace and a job you could find to your liking.

Messaging

Messaging is not featured in this site but you can only ask the experts of the site about the problems that you are facing about anything.

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Other Features

The site gives you information on lots of things that you can do after crossing 50 where our body system changes, physique looks different, wealth problems come into play and these are all addressed by the experts.

The site allows you to post your stories or articles and most importantly you can find your companion on this site.

Member Base

Member base is good as the site features some articles of their members.

All members are above 50 years.

Longevity
The site is very useful for the people who have crossed 50 and searching for something new or finding their solutions.

Ranking Statistics

From the site analysis report of last one year it is seen that the site has got 14,120 unique visitors in Jan 2011. The site enjoys a Google web ranking 341,551.

Scores

Conclusion

Afterfiftyliving.com is the site designed solely for the people who have crossed their fifties.

The site has a wide knowledge base that are essential and helpful to the seniors.

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The look and feel of the website is nice and gives an attractive look with a multicolor for the fonts and lines.

Registration is very easy and I am surprised to see that the site does not ask for the date of birth since this is a site for seniors. Maybe we just don’t want to remember this :-). As they say, the age of a person is all in the mind.

Login needs email and password just like any other sites and customization of your information or profile is not available on the site as it is more geared towards a knowledge base for seniors.

You can browse and search all features easily and without any errors.

The site has lots of useful things that a senior will enjoy and love to talk about and engages experts in those areas to solve your day to day issues as well as your long term health, financial issues.

Member base is good and it is been reflected in the ranking.

As I have spent a quite few good hours on the site I can conclude that the site is very much useful for the seniors who are bored or wants to find some excitement and activities in their lives. You will find many interesting facts and features on afterfiftyliving.com.

Life After Fifty

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-The End-

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Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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Initial Requirements (Define & Plan)
Description:
Purpose:	To make money & profit	To find soul-mate
Market:	Study the market and audience for your product and service and see how it fits into the general business world.	Study the online environment and see if there is enough of an audience ‘out there’ for your efforts.
Competition:	Study the market players already in this business and define your unique value proposition. Ask yourself, why should the customer want my service or product?	Study your competition, go to the popular dating sites and see what people are doing and why they are doing it. Look for anything that catches your eye.

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