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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 14

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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Emotions over just straightforward facts are key to make your product/service more appealing to the end user. In the case of a dating profile, pick out stuff from the profile that stirs up feeling and emotions in the other person. In this way the other user is likely to act upon their emotions.

Selling yourself
Description: business-icon3 business-v-you3
Use emotion over just logic

When you come to sell your product or service, it is important to keep in mind what the user will most likely to find benefits to your product or service.

Underlying tip:

Convey how the user can benefit, rather than what the product can just do.

Sell your profile!

You need to convey emotions over just simple straightforward details about yourself.

Use adjectives in your profile and talk about the ‘doing’ stuff, because this will likely resonate with the reader.

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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 13

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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How come some business sell more than others? It’s actually very simple, they know how to connect with their audience better than other companies do. That connection, if you were to study this subject matter, is not based on the actual product, specifications, or how well it does, it is the perceived value that an individual holds for the product.

For example, when you purchase a car in the $40k category, the engineering that has gone into the construction of the car is mind-boggling to say the least however, notice the car commercials on TV. How funny that in that 10 seconds of the car commercial they should mention such a simple thing as an auxiliary input for your Ipod!

The simple truth is that you want to create a ‘perceived’ value in the person looking to buy your product, use your service or in the case of your dating profile - a reason to feel motivated to act on your profile.

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use emotion over logic to get your message across - applies to online dating profile

use emotion over logic to get your message across - applies to online dating profile

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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 12

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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We have covered how important it is to find out which market you are operating in and how you will get your product/service across to your audience that you are targeting. In the case of you, it will be the dating profile and we will now talk about dressing up your profile (product/service) to make it appealing to potential buyers and onlookers.

Define your Service/Product
Description: business-icon2 business-v-you2
Dressing Up Your product/service need to sell!

Take a good look at your product/service and decide how to best convey to users of the qualities and benefits of your service or poduct.

You should already have done a thorough analysis of this prior to even launching your product.

Your profile should immediately convey in the shortest time possible that it is worth’looking’ at further. In this case take a very good look at your profile and ‘highlight’ the most eye catching points.

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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 11

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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Define your Service/Product
Description: business-icon1 business-v-you1
Service/Product Based on the evaluation of your marketing analysis, you should also have an idea of how you will provide the service, make the product and/or distribute the product.

The product/service has to fill a niche and it needs to win customers. In addition to the initial research/marketing work you did, you need to conduct a feasibility study of how your profile will fare in the marketplace.

You as the individual will need to know how you will put together your best foot forward, basically with your profile.

To compete with others in the dating arena will require you to be creative, more smart and sharp to get your profile noticed.

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Review of Free Dating Sites – Afterfiftyliving.com

AfterFiftyLiving

AfterFiftyLiving

Look and Feel

The first look of the website is nice and attractive with the background in white while you will see a blue color in front with the use of multicolored fonts and images.

There is a sign-in and register button located at the top and there are icons like social center, your money, health and fitness, lifestyle, companionship, your nest and your work at the top of the page.

Also you will see detailed descriptions of the icons in the middle section of the page.

You can read about the founder on the left hand side while on the right you will be able to read popular articles.

You can also ask the experts and get professional opinions to your problems and you can also view some featured stories and featured articles within the after fifty living website.

Registration Process

Registration in after fifty is very easy, quick and hassle free and you simply give your username, password, first name, country, city, zip code and email.

There is also a secret question which you have to answer.

This is all there is to the registration and the site will send you a confirmation mail, just click on the link provided and you are ready to go through afterfiftyliving.com

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