Article Subject: 8 Marketing Lessons From Online Dating

Article Link: http://blog.hubspot.com/blog/tabid/6307/bid/9666/8-Marketing-Lessons-From-Online-Dating.aspx

Article Rating: 3.5 (out of 5)

Website: none

Dr. Dato’s Brief:

This is a good lesson on how to market yourself from advise by the OkCupid co-founder Yang whose company recently got purchased by Match for a princely sum of $50 million.

The advise is targeted to both online daters as well as people who are interested in online marketing, so the content is organized by specific topics with sub-categories for ‘In online marketing’ for online daters and ‘In marketing’ for web site owners. An interesting approach.

Basically, the gist of the story is that marketing for people who run dating websites are in every way similar to marketing for people who use it. The salient points of this topic includes the following;

3. Emphasize the Aspects You Are Good At
It’s always best to look unique and different from the rest of the crowd

5. Let Your Personality Shine
Make sure that your profile is free from grammatical mistakes, it reflects on the person

7. Study Best Practices
Find out all you can about the practice of dating, it will give you more insights into improvement

8. Invest the Time
This is key, keep doing it and you will only get better, do not give up

online marketing for dating companies are similar to promoting your own profile

Tags: best practices, dating marketing advice, online dating

Article Subject: Online dating Comparisons Just got easier

Article Link: http://www.prurgent.com/2011-02-16/pressrelease150958.htm

Article Rating: 2.8 (out of 5)

Website: Dating-review-uk.co.uk

Dr. Dato’s Brief:

This post is a press release to a study conducted by Dating-review-uk.co.uk on the usage of online daters with reference to the dating sites that they are mostly drawn to.

The most significant point to come out of this is that a study of women in UK showed that they liked the service of eharmony UK which is a more compatibility type site then men who preferred the match service. The age group of these men and women were between 25-34.

The site Dating-review-uk.co.uk claims to have a Dating Comparison tool for users to point them to the best dating sites that matches their requirements. I did a quick review of their site and found a handful of dating sites which they have reviewed and wouldn’t be surprised if they were affiliated with those sites.

look out for dating review sites who are affiliated with dating companies

Tags: dating comparison, dating reviews uk, matchmaking

Article Subject: Matchmaking or Search for online dating

Article Link: none

Article Rating: none

Website: none

Dr. Dato’s Brief:

Currently in the mainstream of the online dating world, there are two classes of online dating sites and they differ in the way that members choose to find their partner.

Method 1: Often called matchmaking relies on users submitting a long questionnaire of their personality characteristics, their needs and the partner they are looking for. In this way the system will try to find compatible matches for you based on those personality dimensions. One such site is eharmony.

Method 2: You submit a shorter version of your profile and you do the search. The site has tools to narrow down your search according to different criteria of the search ie. age, weight, location, interests etc. An example of such a site would be Jumpdates.com.

Really its all down to preference and your taste but studies have suggested that people who are more serious about dating tend to opt for the matchmaking whereas people who want to have more flexibility and a wider choice go for the other one.

dating matchmaking service is one type of service offered by dating companies where they do all the work

Tags: dating methods, dating search feature, matchmaking

Article Subject: More people using dating sites to find love

Article Link: http://www.indianexpress.com/news/more-people-using-dating-sites-to-find-love/751342/2

Article Rating: 3.5 (out of 5)

Website: none

Dr. Dato’s Brief:

This is detailed post on a dating survey conducted by the Oxford University on a representative sample of 24,000 men and women 18 countries. Although many insights has been gathered by the co-authors Dr Bernie Hogan and Professor William Dutton, I will highlight only some essential findings that are useful to our readers.

- 1 in 3 people who use the internet have visited online dating sites to find love
- Out of the 24,000 people studied only 6% used the dating service back in 1997 with 30% using it in 2009
- Surprisingly middle aged men/women (aged 40-69) are likely users of the dating service
- People who use the online dating sites are much more likely to recommend to other people
- Social networks and chat rooms have played a significant role in the online dating scene
- Despite the growth of online dating, many people still meet through offline channels such as events, bars etc.
- The most active online daters appear to be in Brazil with the least active in Japan

could bars eventually become extinct with the proliferation of online dating sites?

Tags: dating statistics, dating study, online dating trends, oxford university study

Article Subject: Anastasia International Breaks World Kissing Record

Article Link: http://multivu.prnewswire.com/mnr/prne/anastasia/47603/

Article Rating: 3.5 (out of 5)

Website: none

Dr. Dato’s Brief:

Here is interesting reading about a romance tour company Anastasia of Ukraine breaking the Guinness World Kissing Record to commemorate Valentines Day.

A fortunate American man was stationed on a chair with two rows of women lining up to kiss him on either cheeks and moving out on each side. Its quite funny to watch the video as the gentleman’s head was propped up by someone from the back because of the ‘recoil’ of the kisses and the speed at which this was taking place.

The previous record of 112 kisses per minute held by Deborah Gist of Washington, D.C. was set in 2009 and broken with 118 smackers in this round.

Proceedings of the events go to the Ukrainian Red Cross Society.

In case you are not aware of the Guinness Book of Records, any world record event needs to be recognized by officials of the company behind the book, so unfortunately you cannot do this just by yourself and claim credit to your greatness!

Tags: anastasia international, guinness world records, kissing record, valentine kissing record