<<< Making money online – example through online dating - part 33

In addition to driving paid traffic to your website it touches on important elements of the other ‘facets’ of understanding that is required for successful marketing.

Some of these being, the keyword research tools that come with the service and allowing you to target specific keywords and phrases and checking for their volume of search engine traffic.

This tool is key to your SEO efforts mentioned earlier and you should be making use of this tool for evaluating the SEO keywords/phrases for competing in the organic listings section.

The Google Adwords service takes time to get your marketing campaigns to work efficiently for you and you need to spend time researching various ad formats, landing pages and working optimally for you otherwise you will be spending a great deal of money for nothing.

I once had a client who had kept their Adwords running for a while year with no optimization and spending $40,000 per year!

I can guarantee that If I was given the option to tailor their ad campaigns they would have seen multiple times increase in their ROI (return on investment).

Making money online – example through online dating - part 35 >>>

<<< Making money online – example through online dating - part 34

Social Media Marketing

These have been the buzz words for a couple of years now and there is every reason to be buzzed by it.

This new media channel is witnessing explosive growth and companies taking advantage are reaping huge benefits and rewards.

One must understand that this media is not a single channel for marketing but comprises of multiple channels of online marketing and leveraging the modern tools and the marketing drive sites of today such as Facebook.

The marketing efforts consist of conducting marketing campaigns in the new environment and pulling the necessary traffic to your site.

Such activities include blogging, utilizing Facebook, inbound marketing and effectively creating a web-hub where businesses are interwoven with your users(customers) daily habitual activities.

Making money online – example through online dating - part 36 >>>

<<< Making money online – example through online dating - part 35

If you have not included an ‘Articles’ or a Blog section in your site, it is highly recommended that you do so.

These are the primary vehicles that will used to create unique content for your users and drive the necessary traffic to your site.

Consumers are now more than ever empowered with a proliferation of options of where to buy, when to buy and what to buy.

Within a single moment one can visit Amazon.com to look up reviews of a given product and then choose whether to buy from the multiple reviews available for that product or service.

The traditional ‘sales pitch’ of yesteryears are taking a back seat and the consumer now controls the market and the business needs to follow.

This paradigm shift in buying and selling calls for new methods of conducting business and one needs to ‘inform’ rather than ‘sell’ to customers of today.

Making money online – example through online dating - part 37 >>>