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eHarmony launches $7m media pitch - Online Dating Briefs by Dr. Dato


Wednesday, February 23rd, 2011

Article Subject: eHarmony launches $7m media pitch

Article Link: http://www.adnews.com.au/news/eharmony-launches-7m-media-pitch

Article Rating: 2.8 (out of 5)

Website: eharmony.com.au, match.com.au, lavalife.com.au and spiceoflife.com.au

Dr. Dato’s Brief:

There is hot competition brewing up in Down Under where eharmony is launching a $7m media blitz and doing catching up with the likes of match, lavalife and spiceoflife.

The largest subscription based dating site in Australia is spiceoflife.com.au which is owned by Fairfax Media. Eharmony brands itself as a “relationship” site and claims to be a matchmaker of 271 marriages per day in the US alone. Naturally, from the figures we have seen in the increase in dating site revenue last year, there is going to be a more aggressive push for subscribers and of course much competition.

Expect to see much more adverts appearing on TV from these companies, although I would really like to see more watchable commercials similar to the Geico or Progressive adverts.

dating in down under is hotting up with competition

dating in down under is hotting up with competition



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Families get the 411 on sexting risk - Online Dating Briefs by Dr. Dato


Tuesday, February 22nd, 2011

Article Subject: Families get the 411 on sexting risk

Article Link: http://www.usatoday.com/news/nation/2011-02-22-sexting22_ST_N.htm

Article Rating: 3.0 (out of 5)

Website:

Dr. Dato’s Brief:

Although this post is not related to online dating as such, I feel it is important in that it makes us more aware of some of the dangers today due to the widespread access of the internet that is available today. The internet has been around for quite a while but only in the last few years that the accessibility of the internet through the smart phones have opened many doors to the online social scene.

Whereas access to the internet could be controlled by parents a few years back when the PC was more ubiquitous, however, today the same technology now lies on the palm of our hand and is available to anyone. It is much more difficult to control the behavior of children and their access to the net. Inevitably, the online ’social’ scene draws millions of children online and they can engage in communication with pretty much anyone. With the tools and applications available for these devices, it allow as a greater degree of communication using all types of media such as voice, photos and video.

Unfortunately, the post reported here shows how easy it is for a young girl who got caught up with an online predator and was almost coerced into sex. Although as adults we can often use our own experience and good judgement to see through the charade but young children are more susceptible and they need to educated.

smart phones today makes accessibility of the internet available to everyone today

smart phones today makes accessibility of the internet available to everyone today



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Online Dating and Race - YouTube - Online Dating Briefs by Dr. Dato


Tuesday, February 22nd, 2011

Article Subject: Online Dating and Race - YouTube

Article Link: http://www.youtube.com/watch?v=Cfc8bf5lsaE

Article Rating: 3.5 (out of 5)

Website:

Dr. Dato’s Brief:

This youtube video has come about through a recent study in online dating where it was found that most whites are likely to stay within their domain and contact other whites as opposed to blacks who would contact either race. I did a recent review of this in my post “In online dating, blacks more open to romancing whites than vice versa - Online Dating Briefs by Dr. Dato“.

The video is a series of brief interviews with students from Berkeley University on their opinion of interracial dating. I suspected that the reasons for the differences in the selection process is clearly down to cultural indifferences, upbringing and personal tastes and not ‘racism’. Check it out and see what you think.





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AfroDateLine.com, The Newest Black Singles Dating Website - Online Dating Briefs by Dr. Dato


Tuesday, February 22nd, 2011

Article Subject: AfroDateLine.com, The Newest Black Singles Dating Website

Article Link: http://pr-usa.net/index.php?option=com_content&task=view&id=631933&Itemid=33

Article Rating: 2.5 (out of 5)

Website: AfroDateLine.com

Dr. Dato’s Brief:

The is another press release of a dating site that caters to an ethnic group and is similar to the recent trend in the growth of dating sites that are popping up with speciality themes.

We haven’t done a review of this website, but you can guess that we will be taking a close look at this one along with other similar websites that cater to the black population. I would be curious to see how this family of sites including the ones geared to religion does well in their niche market.

From first glance and the information available on the post, it doesn’t appear to offer anything exceptional from other dating sites except that it claims to have one of the largest online dating tips section. They appear to cater to a range of relationship types including friendship and marriage. In their words, “you can enjoy our great services totally free:”

* Dating Profiles
* Search Profiles by age and location
* Webcam Chat
* Photo Galleries
* Flirt Messages
* Discussion Forums
* Video and Audio Upload
* Privacy given to Members
* Email Contact and Mailbox

Remember to check out our Free Dating Site Reviews section on all the free dating sites we have covered so far.

AfroDateLine new dating site serving a niche online dating market

AfroDateLine new dating site serving a niche online dating market



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Online Dating: Insights & Realisations - Online Dating Briefs by Dr. Dato


Tuesday, February 22nd, 2011

Article Subject: Online Dating: Insights & Realisations

Article Link: http://life.hereisthecity.com/2011/02/22/online-dating-insights-realisations/

Article Rating: 2.8 (out of 5)

Website: none

Dr. Dato’s Brief:

According to a research done by a Dutch dating site, some interesting facts came about.

On the first date, Dutch men prefer to have the women dressed more casually rather than wearing a revealing outfit. This is no surprise to me since the first date should be based on real values and what each has to offer but this does not mean you dress up shoddily though.

Other findings include major turn-offs on a first date and they are lack of conversation, bad table manners and one who pays more attention to others than the date. In terms of the bill 84% of the women would go ‘Dutch’ whereas a 78% of men would prefer to pay the whole bill.

On a first date more men then women would pick a romantic comedy as a movie.

dutch online dating scene and statistics - a bit different to US

dutch online dating scene and statistics - a bit different to US



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