Dane county farmers market: most amazing farmers market ever. It's truly beautiful. The grass, flowers, and the clouds everything makes an incredibly picturesque experience. The local farmers come out and set up their tents and lay out their goodies. You will get fresh fruits, vegetables, home made treats as well as fresh cheese curds and apple cidar.
Memorial Union: if you are in Madison your visit will not get completed without visiting the memorial union and having Babcock ice cream on the terrace's famous multi colored chairs. There is nothing better than spending a summer evening on the terrace, listening to free live music.
The Soap Opera: this is a great local soap store/apothecary. They have all your bathing, shaving and perfume needs. Here you can make your own blends, scent your massage oils and the essential section is epic.