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Since Google has a fairly good understanding of the website that hosts their own ads. Google is able to push highly targeted advertisements on their partner sites and pay the webmaster for clicks and impressions emanating from there.

At the time of writing Google pays a whopping 68% of the revenue that it collects from the Adwords affiliated company.

Due to Google strong branding and reliability of this program, this has led to many webmasters migrating to the Google platform for all their entire advertising income.

This obviously led to a dramatic slow down of affiliate programs by many companies and now they are only offered by top middle-tier companies such as Commission Junction (cj.com).

Previously when the affiliate marketing was strong, one could go to the actual website say eHarmony.com and sign up to their affiliate program and have your own unique code to paste on your site and drive traffic in this manner.

For most of these companies the lure of Google and Yahoo advertising programs were hard to resist since they controlled a bulk of the internet’s audience.

Ten years of online dating – past, present and future - part 10 >>>

Tags: online dating

This entry was posted on Wednesday, December 15th, 2010 at 11:16 am and is filed under Online Dating Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.