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The affiliate marketing campaigns have now taken a back seat and the real king of marketing is now Google through its two dependant services Adwords and Adsense. Google Adwords are available to companies that want to pay for their traffic through the listings that appear in a search results page.

However, in addition to their search engine traffic, Google now offers contextual advertising to companies through their networked partners ie. other websites in the business of making money.

For example, say that Chemistry.com wanted to pull targeted visitors to their website and have signed up with Google Adwords.

They may setup campaigns to target users that are coming through Google’s search engines for specific keywords such as “online dating’ and/or they can bid for words on other ‘dating’ related websites that pushes Google’s contextual ads. through their Adsense program.

Ten years of online dating – past, present and future - part 9 >>>

Tags: online dating

This entry was posted on Wednesday, December 15th, 2010 at 12:15 pm and is filed under Online Dating Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.