Ten years of online dating – past, present and future - part 6
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Search engine companies were making substantial money from a bidding war by companies trying to vie for those keywords.
At one time keywords such as ‘dating’ could reach as much as $7 per click for bids.
If you took this number and assuming that a conversion rate of 10% was feasible then the cost to the company to acquire one signed up member could be as much as $50 per member!
The bigger dating firms were scrambling to lure webmasters to their affiliate programs, because the cost to do business in this way was lower.
However, the affiliate program had some of its own issues in trying to retain loyalty of webmasters with its company and to ward off competition from other firms.
One time they flew down a UDate.com representative to meet with me when they realized that I had switched my affiliate program to another competitor.
Ten years of online dating – past, present and future - part 7 >>>
Tags: online dating
