When you come to sell your product or service, it is important to keep in mind what the user will most likely to find benefits to your product or service.

Underlying tip:

Convey how the user can benefit, rather than what the product can just do.

Sell your profile!

You need to convey emotions over just simple straightforward details about yourself.

Use adjectives in your profile and talk about the ‘doing’ stuff, because this will likely resonate with the reader.