Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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How come some business sell more than others? It’s actually very simple, they know how to connect with their audience better than other companies do. That connection, if you were to study this subject matter, is not based on the actual product, specifications, or how well it does, it is the perceived value that an individual holds for the product.

For example, when you purchase a car in the $40k category, the engineering that has gone into the construction of the car is mind-boggling to say the least however, notice the car commercials on TV. How funny that in that 10 seconds of the car commercial they should mention such a simple thing as an auxiliary input for your Ipod!

The simple truth is that you want to create a ‘perceived’ value in the person looking to buy your product, use your service or in the case of your dating profile - a reason to feel motivated to act on your profile.

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use emotion over logic to get your message across - applies to online dating profile