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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 12


Friday, March 11th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

«« Previous

We have covered how important it is to find out which market you are operating in and how you will get your product/service across to your audience that you are targeting. In the case of you, it will be the dating profile and we will now talk about dressing up your profile (product/service) to make it appealing to potential buyers and onlookers.

Define your Service/Product
Description: business-icon2 business-v-you2
Dressing Up Your product/service need to sell!

Take a good look at your product/service and decide how to best convey to users of the qualities and benefits of your service or poduct.

You should already have done a thorough analysis of this prior to even launching your product.

Your profile should immediately convey in the shortest time possible that it is worth’looking’ at further. In this case take a very good look at your profile and ‘highlight’ the most eye catching points.

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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 10


Thursday, March 10th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

«« Previous

Initial Requirements (Define & Plan)
Description: business-icon business-v-you
Purpose: To make money & profit To find soul-mate
Market: Study the market and audience for your product and service and see how it fits into the general business world. Study the online environment and see if there is enough of an audience ‘out there’ for your efforts.
Competition: Study the market players already in this business and define your unique value proposition.

Ask yourself, why should the customer want my service or product?

Study your competition, go to the popular dating sites and see what people are doing and why they are doing it. Look for anything that catches your eye.

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