According to MarketResearch.com a leading market research company, the U.S. Dating market has reached an annual $2.1 billion business. It has been gaining momentum since 2001 and is now over 50 percent of the total market. This is a high percentage for a single nation. Dating and matchmaking industry has been with us for a long time but with the advent of internet dating industry it has through many changes and reforms and even more so with the success of social media.

The research information published by Market Research shows comprehensive information as it has engaged with opinions and views from different section/experts of the dating industry like free dating sites, paid dating sites, dating coach, singles demographics, matchmakers and Census data taking in relation to the market size and forecasting data from 1994 to 2015.

The big question that comes to everyone’s mind is that if U.S.A. dating industry is getting saturated where would the market be in 2012? Answering this can be easy but well as tricky due to the changing landscape of the internet with mobile phones, websites and the social media. There can be different opinion about this, experts might make Asia the favorable market as it has the biggest population compared to other continents and the market is wide open there, but at Jumpdates we have taken the decision from the actual stats which indicated that it is Europe that looks red hot and the next destination for these dating sites and we have our reasons.
Internet penetration is less as compared to Europe and only the eastern part of Asia countries showing higher percentage of potential penetration with cheaper technology.

There are countries in Asia India, Pakistan and other gulf countries that believe in their traditional way of match making as the entire family, especially parents look for bride and groom. There are sites like Shaadi.com and BharatMatrimony.com that has seen a huge success but they are Matrimonial website and not dating sites. The dating is not the part of their traditional philosophy.

Experts might say that with more use of the internet the Indian society is changing, but still this might be many more years before it reaches the levels of the West. When we talk about Europe it is the perfect destination for dating sites in 2012, but before tapping into the European market dating sites needs to get prepared before going there as the local language would play a key role in its success. Those venturing out there with their, dating sites should look to have their site in the local languages.

The recent acquisition of Match.com with meetic in Europe clearly shows the growing market over there as well as Cupid Plc. (UK) whitelabeling websites showing very strong growth.

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