Dating is growing every day and we see enthusiastic entrepreneurs come up with innovative ideas and launch their own online dating sites. But, they don’t forget to use the power of social networking site to get quick visibility.

Success on Online Dating Sites Come from Social Networking Sites

Case in point, PinPal.net says that they use the power of different social media market modeled around the highly successful and growing website Pinterest as well as all the popular brands such as Facebook, Twitter and Klout to match online single’s profile.

From the top it looks fairly complicated, it implies that to get a date, the online singles need to be active on these social networking sites and after that the match algorithm of the dating website sends you the matches.

This kind of concept sounds great but not sure how successful it would be in reality but only time will tell. Finding a perfect match on one dating site is tough and getting active on different social networking would be a daunting task for many. The competition amongst online dating sites is to be on the top and new players would find it increasingly difficult to compete in this market. But as they say, the market is never saturated and there is always room for innovation and creative ideas for dating websites.

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