<<< Making money online – example through online dating - part 20

It is also the place where you will approve or disapprove photos submitted to your dating site, filter potentially fake profiles, provide support to users, check the stats of the users activity and many other features.

In addition to the administrative section of your website, you will also need to put additional code into your web pages to monitor the traffic and analyze the web page performance.

A good tool for this is Google’s own traffic monitoring tool called Analytics.

You apply the code provided to you once you have created an Analytics account and through there you will be able to see detailed traffic information, visitors activity, referring sites and many other information to track performance.

Making money online – example through online dating - part 22 >>>

<<< Making money online – example through online dating - part 21

Depending on the revenue stream you have configured for your site, you may need to use Google Adsense code embedded in your web pages to generate advertising income.

Some school of thought advocates that if you are primarily targeting your site to be an ad. income generator, you should design your site around the banners rather than the other way around.

Some sites are designed pretty much like that, case in point Plentyoffish.com.

Whatever option you choose, keep in mind that banners need to ‘blend’ with the background of your pages so you can maximize on the click through which will generate more money for you.

Again, there are many topics on this subject and something you will need to spend more time on, since this will be your primary income stream from the site.

For subscriptions and paid based dating sites, you will need to sign up with a merchant account and setup the web pages to accept credit cards.

This can be tricky if you are new to the market and one recommendation would be to utilize Paypal’s convenient web payment system first before you move to a fully-fledged commerce system.

Making money online – example through online dating - part 23 >>>

<<< Making money online – example through online dating - part 12

This comes as no surprise, because if your website was in the area of ‘online dating’, there are literally thousands of other websites out there, why should Google position a new website amongst these aged websites that have been running for many years.

If your SEO guys were smart enough, they would have already told you how to select more appropriate keywords than the hugely competitive keywords of ‘online dating’.

However, even with the less competitive keywords, you may not come out on top because of other mature web pages out there with those keywords.

Here age of the domain name and how long pages have been in existence can have some bearing.

If at all possible, try to get a domain name that has already been registered for a number of years and one that potentially had a website.

Making money online – example through online dating - part 14 >>>

<<< Making money online – example through online dating - part 13

You need to be careful about selecting a domain name that has been parked as a traffic generator by scammers only interested in harnessing traffic for that unique domain.

For example, scammers who look for good sounding domain names that people will generated traffic by people directly tying the url name in their browser.

Google has done a good job of recently filtering those useless sites and have removed most of them from their index.

You can check many websites that show you important historical traffic data before you decide to purchase by going to Alexa.com.

Do as much research on an existing domain name that you will purchase including the whois logs of the domain.

Sometime ago, I purchased back an old domain that was lost to one of the scammers who bought it when it went accidently into public hands because it had attained some traffic.

However, the domain was part of another site which actually generated the traffic so it was ‘useless’ to the buyer as he soon found out.

Making money online – example through online dating - part 15 >>>

<<< Making money online – example through online dating - part 14

(2) Decide on the unique angle that you are going to get your users

Before you even construct the website, try to think what you unique angle towards your new site is, because it doesn’t make sense to become another company that just makes ‘forks’ because you are likely to be lost amongst the many other existing players in the market.

Your original idea may have unique features that possibly motivated you to start this online venture in any case, so that should be your starting point.

Providing you have given this time and thought and worked out the feasibility of this new ‘pitch’ with other people and not just yourself, you will have a better chance.

Making money online – example through online dating - part 16 >>>