<<< Making money online – example through online dating - part 38

Once you have established your free dating site on the internet, your next set of tasks is to market your site as aggressively as possible.

Expect anything in upwards of 3-6 months before you see any real traction in your work.

It is important that you do not give up easily as it takes time to create a presence.

As you continue to market your site try to become familiar with all the tools available at your disposal.

The beauty of doing an online business is that you have a vast capacity of resources available right at your fingertips.

You can instantly know how many users came to your site, how many signed up to your registration process of the dating site, how many of them logged in and added their photos.

In essence you can see exactly what the users behavior is on your site as well as where this traffic is coming from.

This gives you exceptional power to tap into the wide resources available on the internet to pinpoint your marketing with accuracy and much effectiveness.

There is no other business like an online business.

— End —
Author: Ferdouse Khaleque PhD is the director of Semibase, Inc. an internet solutions provider now in its twelfth year of operation.

<<< Making money online – example through online dating - part 32

In this way Google has a better map of all the living breathing websites in the internet space and provides excellent result to its loyal followers as opposed to other search engines.

I say living, breathing almost in it’s literal form because you will see later that it has connotations in our marketing efforts for increasing much needed traffic to our site.

(c) PPC

Since your website is not going to get much initial organic traffic from the search engines because of the lack of indexing, you will need to push the initial lump of traffic through other ways.

One of the marketing services you should deploy is the PPC campaign offered by the major search engines such as Google Adwords.

Making money online – example through online dating - part 34 >>>

<<< Making money online – example through online dating - part 31

For example since your website occupies a space in the category ‘online dating sites’ in Google’s eyes, over time, other sites will link back to you.

Its very likely that the referral sites will have the same category pool or related to dating in some way.

Google will also pay attention to the referring sites, the type and authority of that site to determine the ‘value’ it will place in the referring link.

For example if another site was pushing a link to your site, purely to drive advertizing business, the ‘value’ may be low since it doesn’t objectively provide the ‘subject matter’ of your site as accurately as say another site where the subject matter was purely related to ‘dating’.

Making money online – example through online dating - part 33 >>>

<<< Making money online – example through online dating - part 30

The reason you stand a better chance with unique content is that over some time, other sites will link back to you and then Google will extract a better determination of where you stand relative to other websites in the same category space.

This will help Google provide more accuracy in placing you better in its index and it is the reason why Google’s results are more accurate and hence appreciated more than any other search engines.

The networked link space as well as the actual content of the site is what Google use to provide the ‘accuracy’ of its results.

A link back to your site is an indication of the type of website that you occupy in space because your site will have some commonality to the referral site.

Making money online – example through online dating - part 32 >>>

<<< Making money online – example through online dating - part 29

(b) SEO

Check that you have all your SEO keywords, content and web pages optimized for this since Google and other search engines will be crawling your website and placing you in their massive index.

Because there are no other websites that are pointing to your free dating site, the crawler will need to determine from its crawl results the type of website this belongs to, the authority and quality of your website.

If you have thousands of web pages with unique content and I mean unique content not copied from other sites, you will stand a better chance of getting many of your pages indexed but don’t expect a flood of traffic right away.

Google gives significant importance to the quality of the back-links (and you have none right now) which it uses to get pages ranked higher for specific keywords or phrases.

Making money online – example through online dating - part 31 >>>