<<< Making money online – example through online dating - part 33

In addition to driving paid traffic to your website it touches on important elements of the other ‘facets’ of understanding that is required for successful marketing.

Some of these being, the keyword research tools that come with the service and allowing you to target specific keywords and phrases and checking for their volume of search engine traffic.

This tool is key to your SEO efforts mentioned earlier and you should be making use of this tool for evaluating the SEO keywords/phrases for competing in the organic listings section.

The Google Adwords service takes time to get your marketing campaigns to work efficiently for you and you need to spend time researching various ad formats, landing pages and working optimally for you otherwise you will be spending a great deal of money for nothing.

I once had a client who had kept their Adwords running for a while year with no optimization and spending $40,000 per year!

I can guarantee that If I was given the option to tailor their ad campaigns they would have seen multiple times increase in their ROI (return on investment).

Making money online – example through online dating - part 35 >>>

<<< Making money online – example through online dating - part 34

Social Media Marketing

These have been the buzz words for a couple of years now and there is every reason to be buzzed by it.

This new media channel is witnessing explosive growth and companies taking advantage are reaping huge benefits and rewards.

One must understand that this media is not a single channel for marketing but comprises of multiple channels of online marketing and leveraging the modern tools and the marketing drive sites of today such as Facebook.

The marketing efforts consist of conducting marketing campaigns in the new environment and pulling the necessary traffic to your site.

Such activities include blogging, utilizing Facebook, inbound marketing and effectively creating a web-hub where businesses are interwoven with your users(customers) daily habitual activities.

Making money online – example through online dating - part 36 >>>

<<< Making money online – example through online dating - part 35

If you have not included an ‘Articles’ or a Blog section in your site, it is highly recommended that you do so.

These are the primary vehicles that will used to create unique content for your users and drive the necessary traffic to your site.

Consumers are now more than ever empowered with a proliferation of options of where to buy, when to buy and what to buy.

Within a single moment one can visit Amazon.com to look up reviews of a given product and then choose whether to buy from the multiple reviews available for that product or service.

The traditional ‘sales pitch’ of yesteryears are taking a back seat and the consumer now controls the market and the business needs to follow.

This paradigm shift in buying and selling calls for new methods of conducting business and one needs to ‘inform’ rather than ‘sell’ to customers of today.

Making money online – example through online dating - part 37 >>>

<<< Making money online – example through online dating - part 36

The social media marketing requires businesses to rally behind their products and services and this means having a loyal following of customer who can vouch for your product.

It is imperative more than ever to make sure that the consumer’s requirements are met as well as educating the new customers to the value of your service or product.

In the case of the online dating site example, having a blog or article section gives extra credibility to users who are interested in joining your site.

Once the user has joined, the service must match their expectations and requirements and anything outside of this can spread like wildfire and ruin your credibility.

The speed at which this happens is astonishing.

Take the recent example of Google copying Bing and adding a background image to their humble home page.

This was met with so much resistance from the general public that Google reverted back to their original page in less than a day.

Making money online – example through online dating - part 38 >>>

<<< Making money online – example through online dating - part 37

Creating your hub

The free dating site (tigerdates.com) we have in this example may have to cross some hurdles before finding a loyal base of users.

In particular the term free may put off some users primarily because they may not see the website as having any credibility to its product over say a paid site.

The questions they are likely to ask is ‘how is this site making any money’ and what do they do with your email.

Unfortunately in this hotly segmented dating category market there will be fake websites that have been purely setup to collect emails and users information without offering any kind of service.

Fortunately in recent times, those sites have been filtered exceptionally well by Google and these sites are rarely found.

It is one of the many reasons why Google is such a popular search engine because it values what the end user is looking for.

Making money online – example through online dating - part 39 >>>