Article Subject: Why dating reviews don’t show their date of posting? - Part 3

Dr. Dato’s Brief:

«« Previous

Many bloggers in the dating world decide to adopt the policy of omitting the dates on their post but this is not without peril. As explained previously these myths are promoted by bloggers to keep guessing both the user and the search engines from knowing its date of origin and these can have serious consequences.

The first myth of keeping the user on your post so as not to detract them from not going ahead and reading the post due to its age. Let’s assume that you have a blog that has been running for a number of years now and you have a collection of quality dating articles that you spent tirelessly over the years and posting them to your site. You may think that omitting the date information will make readers keep ‘current’ with the information, but nothing can be further from the truth.

Let’s assume that the reader pulls up a blog that appears to be current ie. no date but in actual fact is three years old and the reader begins to read it. He is over time going to think that some of the material written about eharmony no longer applies because even though the date is not stipulated on the post, the content is clearly out of date. What happens?

Your user loses ‘credibility’ to the authenticity of your posts regardless of how recent some of your posts are and would not consider you as authoritarian in your field of subject and will most likely leave and look elsewhere.

Next »»

building credibility with your readers is essential to a blog