Article Subject: 16. Using Google’s dynamic keyword suggestions

Dr. Dato’s Brief:

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So we have learnt that variations of keywords can produce search engine results (SERPs) that can be more targeted towards your needs, however, remember that at the end of the day the keywords and phrases are only as good as the search engine itself.

Search engine are fallible just like we humans, after all they try to produce results in a ‘humanistic’ way. The areas where the problems can arise is in words or phrases that have an ambiguous meaning. However, Google in particular has been smart in that department where it actually produces a list of different results each with it’s own meaning and presumably, if you clicked on it, the next instance it would know what your intention was for that word.

This kind of learning power has made the search engine even more powerful and useful to our daily lives, cutting away the effort required to reach our end goal. Try it out and ‘observe’ the behavior of the search engines and see how much it actually ‘remembers’ from what you typed in previously and how it presents the data to you.

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ambiguous words are handled reasonably well by search engines these days