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Canadian online dating market - Part 5 - Online Dating Briefs by Dr. Dato

Monday, February 28th, 2011

Article Subject: Canadian online dating market - Part 5

Dr. Dato’s Brief:

It’s Just Lunch is a matchmaking dating service catering to busy professionals and relies on a franchise business model across USA and Canada.

Jacquie Brownridge heads the Canadian operation with offices in Columbia (Vancouver, Victoria, the Okanagan), and Toronto. Although not strictly an online dating site ie. having user profiles on their site, it’s more of a matchmaking service. Her recent interview in the Fanny Kiefer says a lot about how her business operates.

Clients would first get a screening from one of the matchmaking consultants to determine their needs and get an idea of their personality. The consultant would then work with the client to match other people based on their attributes and other qualities. Obviously this matchmaking is not going to be easy and will most certainly depend on a good ‘base’ of clients in their database.

The economic downturn of 2008 caused a big drop in the client base and as a result Brownridge had to reinvent her business strategy with the help of her global franchise peers and making a comeback.