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A Leaf out of Facebook’s Book for Dating Sites or May be NOT


Friday, May 18th, 2012

Today Mark Zuckerberg rang the Nasdaq bell at the Facebook headquarters at Menlo Part, California to make the Facebook IPO go live for the public. Soon after that their stock shot up by 10% as it heads toward becoming a $100 billions company. Wow, what a growth in just over 8 years!

A Leaf out of Facebook’s Book for Dating Sites or May be NOT

A Leaf out of Facebook’s Book for Dating Sites or May be NOT

We all know what Facebook does and how they make money, a platform that allows user to share their views, pictures, stories and make them social. Free internet dating sites were doing a similar business since 1994, 10 years before Facebook was launched. The question is how did Facebook go beyond these free internet dating sites in terms of popularity, money and user base?

There must be something different adopted by Facebook as their business model which these free internet dating sites missed due to some constraint or overlooking essential points. The main idea behind the Facebook is to give a platform where people can connect to each other and socialize on the web which is very much understood and accepted worldwide but, when it comes to dating which is the theme of many free internet dating sites, it is not as widespread.

There are countries where dating is still an alien concept but, not socializing. You might stop dating on free internet dating sites after you get married but, you will still be a social animal and spend time on Facebook to interact with friends and you might not think of dating at 13 but you will definitely socialize on Facebook.

These are some of the built in differences that took Facebook to the level and made a $100 billion company and you never know where we will see them in next 8 years.



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