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Celebrity endorsements of dating sites - Dr Dato’s Brief


Friday, June 10th, 2011

I read with interest on fascinating news pieces regarding celebrity endorsements of some dating sites.

The most recent one was Charlie Sheen who was offered a three year $3 million contract with a Canadian dating site called Establishedmen. The contract required Sheen to move from Los Angeles to Toronto and I got thinking that most of Sheen’s notoriety is a result of his presence here in the US and if he were to make the move to Toronto he would fade out of existence and not to mention the mult-million dollar contract he has for his highly popular show 2 and a half men.

Something was a miss here and I had my doubts that this was a simple publicity stunt for the dating site to get some visibility.

My suspicions were confirmed when I read another article on AshleyMadison (dating site for married people) offered a similar endorsement to Tiger Woods. I doubt Tiger Woods was so strapped for money for him to do that stint but the connection between AshleyMadison and Tiger Woods was well matched.

Hmm…. maybe I can approach Ashton Kutcher for a stint with Jumpdates, you never know.

Celebrities are on the rise doing endorsements for online dating sites

Celebrities are on the rise doing endorsements for online dating sites



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