Article Subject: 8 Marketing Lessons From Online Dating

Article Link: http://blog.hubspot.com/blog/tabid/6307/bid/9666/8-Marketing-Lessons-From-Online-Dating.aspx

Article Rating: 3.5 (out of 5)

Website: none

Dr. Dato’s Brief:

This is a good lesson on how to market yourself from advise by the OkCupid co-founder Yang whose company recently got purchased by Match for a princely sum of $50 million.

The advise is targeted to both online daters as well as people who are interested in online marketing, so the content is organized by specific topics with sub-categories for ‘In online marketing’ for online daters and ‘In marketing’ for web site owners. An interesting approach.

Basically, the gist of the story is that marketing for people who run dating websites are in every way similar to marketing for people who use it. The salient points of this topic includes the following;

3. Emphasize the Aspects You Are Good At
It’s always best to look unique and different from the rest of the crowd

5. Let Your Personality Shine
Make sure that your profile is free from grammatical mistakes, it reflects on the person

7. Study Best Practices
Find out all you can about the practice of dating, it will give you more insights into improvement

8. Invest the Time
This is key, keep doing it and you will only get better, do not give up

online marketing for dating companies are similar to promoting your own profile