Article Subject: 6b. The rudiments of a search engine

Dr. Dato’s Brief:

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Previously we discussed how search engines have become a common part of our daily lives and for many people it has changed the way we we work. For example, when doing research or troubleshooting we turn to the search engine to locate not only the correct website but the actual page that contains what we are seeking.

Such granularity is what made search engines so useful and powerful and to understand some of it’s inner workings help us to be more efficient and productive with the application. In essence there is a lot going on under the ‘hood’ of the search engine and what it presents to the user is deceptively simple.

If you look at Fig. 1, you will see the structure of the Google search results page and what is represented in the various sections of the page. Essentially there are three core sections and they are very clearly defined as ’sponsored listings’, ‘organic search results’ and ‘adwords paid listings’.

The sponsored listing is where you will only see at the most three adverts above the organic results section and this is because Google is true to it’s original motto of providing an unbiased result sets based on it’s unique search algorithms. This is the reason why Google still retains the top position in search engines because it caters to the end user and if it ended up serving the interests of the advertisers it will lose the world wide audience.

The organic listings is the area that you will be most likely be interested in because this is the section where the ‘best’ matches are found based on the keywords that you typed in. These are the results coming directly from the heart of the Googles engine and is based on it’s unique search engine to give you the ‘end user’ with the most relevant and useful matches possible.

To the right is the Adwords listing that is available to anyone wishing to advertise on this space and compete for keywords bids through the Paid Per Click advertising (PPC). However the organic listing is the most important section where you will be conducting your searches to find the best free dating sites.

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basic fundamentals of the search engine page - click to enlarge