Article Subject: Contextual advertising in online dating

Dr. Dato’s Brief:

So online dating does not have the stigma once associated with it and you talk to a friend and proudly confess that you met your sweetheart through this great online dating site. This may even encourage you to try it and see for yourself.

It has been said that one in five couples now meet online and a majority through the online dating services that seem to be all over the place. If you ever pay attention to the adverts that come up time and time again when you browse the internet, you may be wandering how these sites have figured out how they unwittingly know that you are looking for a car to purchase and maybe looking for a date?

This is all down to contextual advertising where the major websites of today not only conduct the clicks and traffic coming to their site but they conduct ‘behavioral analysis’ of each of the users.

For example, you may be looking for a date in say facebook because you clicked on one of the ads related to a dating site. Rest assured you will be seeing more of those targeted advertising next time you came back to the site. In the same way you check your email in gmail, yahoo or hotmail, the behavioral analysis (or engines) of these websites allow them to push very contextually driven ads. to your page.

In effect the page you are viewing has been ‘custom’ designed with its own unique advertisements just made for you!

online targeted ads such as dating websites are uniquely served by the website you are visiting