Article Subject: eHarmony launches $7m media pitch

Article Link: http://www.adnews.com.au/news/eharmony-launches-7m-media-pitch

Article Rating: 2.8 (out of 5)

Website: eharmony.com.au, match.com.au, lavalife.com.au and spiceoflife.com.au

Dr. Dato’s Brief:

There is hot competition brewing up in Down Under where eharmony is launching a $7m media blitz and doing catching up with the likes of match, lavalife and spiceoflife.

The largest subscription based dating site in Australia is spiceoflife.com.au which is owned by Fairfax Media. Eharmony brands itself as a “relationship” site and claims to be a matchmaker of 271 marriages per day in the US alone. Naturally, from the figures we have seen in the increase in dating site revenue last year, there is going to be a more aggressive push for subscribers and of course much competition.

Expect to see much more adverts appearing on TV from these companies, although I would really like to see more watchable commercials similar to the Geico or Progressive adverts.

dating in down under is hotting up with competition