Rendezvous with Match.com’s President Mandy Ginsberg
Source: http://www.forbes.com/sites/emilybennington/2012/02/03/match-com-president-on-the-formula-for-love-and-success/
Match.com started when singles were not comfortable saying that they meet online, but now the scenario has changed from joining single network for flirting to look for a relationship. Now days one out of six marriages are happening on online dating sites. Starting with Match.com in 1995 and taking it to 25 countries and 8 different languages is a big achievement. Forbes.com’s contributor Emily Benninhton got candid with Mandy Ginsberg, founder of match.com as she shared her “Success Formula”.
Mandy Ginsberg got candid with forbes.com
1. You have been maintaining an “entrepreneurial spirit from the past 16 years and still going strong, what advice you would like to give to others?
This is something that runs in our family, “why would you want to work for someone?” these are strong words of my grandfather when I got my first job. My grandfather came from Poland and started their business and my father followed him. Now when I see my uncles and cousins, they also follow the same path shown by my grandfather. This is something hereditary to us, something in our genes. The only advice I would like to give is to be agile, think out of the box and take decisions.
2.The best thing you did for your career?
Push myself to do things that I never did and something out of my comfort zone. Early in my career I was marketing consumer Internet products, but then I chose to join the business school at Wharton. Initially it was very challenging but not enough as being a single mom of a one-year old daughter. I found that if I can go through this I could do just about anything.
3. What advice would you like to give if someone has a crush on a colleague?
Well, there are many ways singles meet and workplace is the most common place where relationship grows. I met my husband at my last job as we came closer while working on a project. I was the one who initiated the off the job interaction. We have been married for many years now and counting on an office crush is not a bad idea.
4. Match.com has seen tremendous growth even in the recession, what are those key ingredients for success?
Humans fall in love anytime, your heart still beats for someone special even in a recession. To add more it’s the team work, @ match we have built a team that is passionate about their work and solving problems, but this problem is tougher as we need to deal with human emotions. We took calculated risk, @ match we focused on those nerve racking, exciting first dates. We started a campaign to create the TV commercial around those first dates and today with over 100 TV ads 30 real dated it’s the most successful campaign in history.
5. If you go back in time and one piece of advice to your 20-year-old self, what would it be?
Don’t be afraid of failures. Every failure gives you another reason to try.
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Tags: forbes.com, Forbes.com’s contributor Emily Benninhton, President ofMatch.com, Rendezvous with Match.com’s President Mandy Ginsberg
