Making money online – example through online dating - part 37
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The social media marketing requires businesses to rally behind their products and services and this means having a loyal following of customer who can vouch for your product.
It is imperative more than ever to make sure that the consumer’s requirements are met as well as educating the new customers to the value of your service or product.
In the case of the online dating site example, having a blog or article section gives extra credibility to users who are interested in joining your site.
Once the user has joined, the service must match their expectations and requirements and anything outside of this can spread like wildfire and ruin your credibility.
The speed at which this happens is astonishing.
Take the recent example of Google copying Bing and adding a background image to their humble home page.
This was met with so much resistance from the general public that Google reverted back to their original page in less than a day.
Making money online – example through online dating - part 38 >>>
Tags: money, online dating