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Custom Search: Custom search is a kind of simple search. You have to give the age range, distance and sorting of your match. The site will immediately show you that how many members match these criteria and you can view the members by clicking on ‘show members’.

Recommended Members: When you view profiles, send winks or add your favorites then the site will come to know the sort of person you are looking for. Based on this, the site will recommend matches for you. The more you use the site, the more accurate recommendations you will get.

Latest Members: Here you can view recent members list and you can make this search better. You can view it as simple or detailed profiles and you can also view according to the gallery. The online status is also displayed and you can also see the last online status of the members.

Latest Photos: This search will allow you to view members who have recently added their photos in their profile.

Latest Videos: This section displays the members with recent videos.

Who is Online: As you can guess, here you can view all the online members.

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Messaging

Messaging, an important feature is designed mostly like other websites. If you are a subscribed member then you can send mails to the members and free users can contact members by sending winks.

You can add members to your favorite list.

I think the site should need to think of developing features like flirting on the site, however, you can perform live chat with the members.

How Much It Costs

The site has 4 plans for upgrade. You can have membership for

1 month: This is the most popular package for 30 days. You can purchase it at only $19.95.

3 months: This package is available for only $14.99 per month.

6 months: You can purchase 6 months package for $13.33 per month.

1 year: This package is very reasonable and costs only $ 8.33 per month.

I have not seen any discount for a onetime payment facility on this website.

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Benefits of Membership
o Read and send messages and gifts
o Instant online chat
o Add and see more photos
o Advanced searching
o Write your own dating diary
o Private browsing
o Mobile Love Alerts
o Personality profile matching and astrology

Other Features

Dating Diary: This is the part of profile, here you can write your dating diary.

Personality Profile: The personality profile reports highlights your unique personality traits and gives you an idea of the sort of person you are, both as an individual and in relation to others.

Astrology: This section is very interesting and you can view the today’s horoscope. This also gives your rating, intensity, keywords and mood and from this, you can also get your sun, love and passion profile, birth date report and romantic profile.

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Your Favorites: If you find someone you like on this site, add them as a favorite and they will appear in this section so that you can find them again easily, they will also appear in the quick access list in the navigation to make it even easier to find them.

Member Base

I found many members that are perfectly match to my search criteria and most of the members are from Washington. You will find members from all age group but most of the members are in the age range of 20 to 40.

Longevity

I have spent few good hours on the site and I can conclude that it is a very effective for finding your matches. Still I will try it again and then I can make any further comment about the site.

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Ranking Statistics

The site has been launched in Aug 2010 with 1262 visitors. Since then it has gained popularity and the visitors increased in Nov 2010 and reached 34, 632. But then there was a downfall and now in Feb 2011 the site has only 2,866 unique visitors in its list. The site also enjoys a Google ranking and ranked 472, 390

Scores

Conclusion
The uglybugpeople.com is specially designed for people who are not so good looking, which is another niche category that dating sites are trying to target. It does not mean that all the members are ugly and you will find real people on this website.
The look and feel of the website is average, but according to the name of the site it suits well taking into account the theme of the site.

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