Making money online – example through online dating - part 34
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In addition to driving paid traffic to your website it touches on important elements of the other ‘facets’ of understanding that is required for successful marketing.
Some of these being, the keyword research tools that come with the service and allowing you to target specific keywords and phrases and checking for their volume of search engine traffic.
This tool is key to your SEO efforts mentioned earlier and you should be making use of this tool for evaluating the SEO keywords/phrases for competing in the organic listings section.
The Google Adwords service takes time to get your marketing campaigns to work efficiently for you and you need to spend time researching various ad formats, landing pages and working optimally for you otherwise you will be spending a great deal of money for nothing.
I once had a client who had kept their Adwords running for a while year with no optimization and spending $40,000 per year!
I can guarantee that If I was given the option to tailor their ad campaigns they would have seen multiple times increase in their ROI (return on investment).
Making money online – example through online dating - part 35 >>>
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